Near West Entrepreneurship Identity
Source is an entrepreneur center in the River West area of Indianapolis. River West consists of four neighborhoods. Haughville, Hawthorne, Stringtown, and We Care. Each neighborhood is unique and the team creating Source wanted the center to be seen as accessible by people of all River West residents.
Using design research methods, such as observation, interviews, brainstorming, and surveys we were able to create an appropriate brand identity for the people of River West.